98.1 the RIVER


Call letters: WOXL-HD2, Asheville, NC
Branding: 98.1 The River
Tagline: Different is Good
Format: AAA
Website: 981theriver.com

Primary Target

Adults 35-54

What is Adult Album Alternative (AAA)?

Designed the true music aficionado, 98.1 he River delivers quality music, both old and new. The presentation is “NPR-like” with no goofy contests or obnoxious sound effects. The River features artists such as Mumford & Sons, Elvis Costello, Indigo Girls, R.E.M., U2, Norah Jones and Jack Johnson as well as less familiar performers.

The River Target Listener

98.1 the River is for the musically adventurous, who enjoy a wide array of music from Bob Marley to Florence and the Machine. Listeners, like the station, also feel connected to Asheville and its vibrant local music scene.

Listener Profile

Contact us for a full qualitative profile of our listeners!

Core Artists

Mumford and Sons, Adele, the Black Keys, Leon Bridges, R.E.M., Florence and the Machine, Bob Marley, Red Hot Chili Peppers, Nathaniel Ratliff and the Night Sweats, Counting Crows, Jack Johnson, Indigo Girls