Call letters: WOXL-HD2, Asheville, NC
Branding: 98.1 The River
Tagline: Different is Good
What is Adult Album Alternative (AAA)?
Designed the true music aficionado, 98.1 he River delivers quality music, both old and new. The presentation is “NPR-like” with no goofy contests or obnoxious sound effects. The River features artists such as Mumford & Sons, Elvis Costello, Indigo Girls, R.E.M., U2, Norah Jones and Jack Johnson as well as less familiar performers.
Primary Target Listener
98.1 the River is for musically adventurous adults 35-54, who enjoy a wide array of music from Bob Marley to Florence and the Machine. Listeners, like the station, also feel connected to Asheville and its vibrant local music scene. Contact us for a full qualitative profile of our listeners!
Mumford and Sons, Adele, the Black Keys, Leon Bridges, R.E.M., Florence and the Machine, Bob Marley, Red Hot Chili Peppers, Nathaniel Ratliff and the Night Sweats, Counting Crows, Jack Johnson, Indigo Girls
|Miles||Monday-Friday, 2pm – 6pm|
|Whitley||Monday-Friday 10am – 2pm | Saturday, 2pm – 7pm | Sunday, 3pm – 7pm|
|Stephanie||Monday-Friday, 6am – 10am | Saturday, 9am – 2pm|
Woodsongs Weekend Program
Putomayo World Music Weekend Program
Acoustic Cafe Weekend Program
Acoustic Coffee Break
Green Tip of the Day