98.1 The River


Call letters: WOXL-HD2, Asheville, NC
Branding: 98.1 The River
Tagline: Different is Good
Format: AAA
Website: 981theriver.com

What is Adult Album Alternative (AAA)?

Designed the true music aficionado, 98.1 he River delivers quality music, both old and new. The presentation is “NPR-like” with no goofy contests or obnoxious sound effects. The River features artists such as Mumford & Sons, Elvis Costello, Indigo Girls, R.E.M., U2, Norah Jones and Jack Johnson as well as less familiar performers.

Primary Target Listener

98.1 the River is for musically adventurous adults 35-54, who enjoy a wide array of music from Bob Marley to Florence and the Machine. Listeners, like the station, also feel connected to Asheville and its vibrant local music scene. Contact us for a full qualitative profile of our listeners!

Core Artists

Mumford and Sons, Adele, the Black Keys, Leon Bridges, R.E.M., Florence and the Machine, Bob Marley, Red Hot Chili Peppers, Nathaniel Ratliff and the Night Sweats, Counting Crows, Jack Johnson, Indigo Girls


Miles Monday-Friday, 1pm – 6pm | Sunday, 10am-3pm
Whitley Monday-Friday 8am – 1pm | Saturday, 9am – 2pm
Josh  Saturday, 2pm – 7pm | Sunday 3pm – 7pm


Marley Mondays


Studio AVL


Woodsongs Weekend Program

Putomayo World Music Weekend Program

Acoustic Cafe Weekend Program

Acoustic Coffee Break

Tasting Room

Green Tip of the Day

Coverage Map

98.1 The River Coverage Map