Call letters: WOXL-HD2, Asheville, NC
Branding: 98.1 The River
Tagline: Different is Good
Format: Adult Album Alternative
Website: 981theriver.com

What is Adult Album Alternative?

Designed for the true music aficionado, 98.1 the River delivers quality music, both old and new. The presentation is “NPR-like” with no goofy contests or obnoxious sound effects. The River features artists such as Mumford & Sons, Elvis Costello, Indigo Girls, R.E.M., U2, Norah Jones, and Jack Johnson, as well as less familiar performers.

Primary Target Listener

98.1 the River comprises musically-adventurous adults 21-49 years old, who enjoy a wide array of music from Bob Marley to Florence and the Machine. Listeners, like the station, also feel connected to Asheville and its vibrant local music scene. Contact us for a full qualitative profile of our listeners!

Core Artists

Mumford and Sons, Adele, the Black Keys, Leon Bridges, R.E.M., Florence and the Machine, Bob Marley, Red Hot Chili Peppers, Nathaniel Rateliff and the Night Sweats, Counting Crows, Jack Johnson, Indigo Girls

Schedule

Gibson	Monday – Friday, 10am – 2pm | Sunday, 10am – 3pm
Jordan	Monday – Friday, 2pm – 7pm | Saturday, 10am-3pm

Features

Critter Corner

Studio AVL

Homegrown Songs

Woodsongs Weekend Program

Putomayo World Music Weekend Program

Acoustic Cafe Weekend Program

River Concert Calendar

Coverage Map