Mix 96.5


Call letters: WOXL-FM, WOXL-HD, Asheville, NC
Branding: Mix 96.5
Tagline: Asheville’s Hit Music Station
Format: Hot Adult Contemporary (Hot-AC)
Website: mymix965.com

What is Mix 96.5?

MIX 96.5 is Asheville’s Hit Music Station. The latest music information, entertainment news, and pop culture combined with today’s top artists make MIX 96.5 the right choice to reach active female consumers. MIX 96.5 features local on-air hosts all day.

What is Hot Adult Contemporary?

Hot-AC is a contemporary hit music format for adults. Hot-AC is the fastest growing radio format and offers much of the same music as a traditional top-40 station but avoids music that only appeals to younger listeners, such as hard rap and rock. Mix 96.5 is the station that both parents and kids can enjoy together.

Primary Target Listener

Mix 96.5 is aimed at reaching decision-makers, influencers, and families. The focus is on female consumers 25+ years old.

Contact us for a full qualitative profile of our listeners.

Core artists

Maroon 5, Katy Perry, Lady Gaga, Bruno Mars, Shawn Mendes, Taylor Swift, Ed Sheeran, Train, Adele, Imagine Dragons, Camila Cabello


Melanie & Michael Monday-Friday, 6am – 10am
Crystal Monday-Saturday, 10am – 3pm
Shannon Steele Monday-Friday, 3pm – 7pm | Sunday, 10am – 3pm
Kipper Saturday-Sunday, 3pm – 7pm
The Best of The Morning Mix with Melanie & Michael Saturday, 7am-10am


Pick Your Idiot

For Pet’s Sake

Mix Drive @ 5

Throwback Thursdays

Friday 5 O’Clock Traffic Jam Mix

Daly Download with Carson Daly (Sundays, 7am – 11am)

Teacher of the Month

Coverage Map