Mix 96.5


Call letters: WOXL-FM, WOXL-HD, Asheville, NC
Branding: Mix 96.5
Tagline: Asheville’s Hit Music Station
Format: Hot Adult Contemporary (Hot-AC)
Website: mymix965.com

What is Mix 96.5?

MIX 96.5 is Asheville’s Hit Music Station. The latest music information, entertainment news, and pop culture combined with today’s top artists make MIX 96.5 the right choice to reach active female consumers. MIX 96.5 features local on-air hosts all day.

What is Hot Adult Contemporary?

Hot-AC is a contemporary hit music format for adults. Hot-AC is the fastest growing radio format and offers much of the same music as a traditional top-40 station but avoids music that only appeals to younger listeners, such as hard rap and rock. Mix 96.5 is the station that both parents and kids can enjoy together.

Primary Target Listener

Mix 96.5 is aimed at reaching decision makers, influencers, and families. The focus is on female consumers 25-54 years old. Contact us for a full qualitative profile of our listeners.

Core artists

Maroon 5, Katy Perry, Lady Gaga, Bruno Mars, Shawn Mendes, Taylor Swift, Ed Sheeran, Train, Adele, Imagine Dragons, Camila Cabello


Tiff & Kipper Monday-Friday, 6am – 10am | Best Of Saturday, 7am – 10am
Crystal Monday-Saturday, 10am – 3pm
Neal Monday-Friday, 3pm – 7pm
Tiffany Saturday, 3pm – 7pm
Heather Sunday, 10am – 3pm
Kipper Sunday, 3pm – 7pm


Pick Your Idiot

Good News AM

Mix Drive @ 5

Tasting Room

Tasty Tune

Feel Good Weekends

Teacher of the Month

Asheville’s Christmas Mix

Coverage Map

Mix 96.5 Coverage Map