Mix 96.5


Call letters: WOXL-FM, WOXL-HD, Asheville, NC
Branding: Mix 96.5
Tagline: Asheville’s Hit Music Station
Format: Hot Adult Contemporary (Hot-AC)
Website: mymix965.com

Primary focus

Women 25-54

What is Hot Adult Contemporary?

Hot-AC is a contemporary hit music format for adults. Hot-AC is the fastest growing radio format and offers much of the same music as a traditional top-40 station but avoids music that only appeals to younger listeners, such as hard rap and rock. Mix 96.5 is the station that both parents and kids can enjoy together!

The Mix 96.5 target listener

Mix 96.5 is aimed at reaching decision makers, influencers, and female consumers with families that are 25-54 years old.

Listener profile

Contact us for a full qualitative profile of our listeners!

Core artists

Maroon 5, Katy Perry, Lady Gaga, Bruno Mars, Shawn Mendes, Taylor Swift, Ed Sheeran, Train, Adele, Imagine Dragons, Camila Cabello

Hot Adult Contemporary


MIX 96.5 is Asheville’s Hit Music Station. The latest music information, entertainment news and pop culture combined with today’s top artists make MIX 96.5 the right choice to reach active female consumers. MIX 96.5 features local hosts all day, starting with Tammy & Kipper on “The Morning Mix”, Crystal during the workday, Ken & Jordan on the drive home, and Neal at night.