Overview

Call letters: WTMT-FM, Asheville, NC
Branding: 105.9 The Mountain
Format: Rock
Website: 1059themountain.com

What is The Mountain?

America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through mid-night ready to tell your story to The Mountain’s loyal audience.

Primary Target Listener

105.9 The Mountain is aimed at reaching decision makers, influencers, and male consumers 25-54 years old. Baby Boomers and Generation X make up much of the target listeners. Listeners are typically men, with a large majority being college educated and earning more than $75,000 annually.

Core Artists

AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith

Schedule

Rick and Crystal	Monday – Friday, 6am – 10am | Best Of Saturday, 7am – 10am
Neal	Monday – Friday, 10am – 2pm | Saturday, 10am – 2pm
Aaron LaFalce	Monday – Friday, 2pm – 6pm
JB	Saturday, 2pm – 7pm | Sunday, 3pm – 7pm
Rick	Sunday, 10am – 3pm

Features

105 Minutes of Non-Stop Rock

Mountain Morning Mind Bender

Mountain Morning Buzz

The College of Rock Knowledge

The Mountain 5 @ 5

House of Hair Weekend Program

Time Warp Weekend Program

Block Party Weekends

Hometown Hero Hotline

What’s on Tap

Weather

Traffic

Coverage Map