Overview

Call letters: WTMT-FM, Asheville, NC
Branding: 105.9 The Mountain
Format: Rock
Website: 1059themountain.com

What is The Mountain?

America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through midnight, ready to tell your story to The Mountain’s loyal audience.

Primary Target Listener

105.9 The Mountain is aimed at reaching decision-makers, influencers, and male consumers 25-64 years old. Baby Boomers and Generation X make up much of the target listeners. Listeners are typically men, with a large majority being college-educated and earning more than $75,000 annually.

Core Artists

AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith

Schedule

Rick and Crystal	Monday – Friday, 6am – 10am | Best Of Saturday, 7am – 10am
Neal	Monday – Friday, 10am – 2pm | Saturday, 10am – 2pm
Aaron LaFalce	Monday – Friday, 2pm – 6pm
JB	Saturday, 2pm – 7pm | Sunday, 3pm – 7pm
Rick	Sunday, 10am – 3pm

Features

Mountain Morning Mind Bender

Mountain Morning Buzz

The Mountain 5 @ 5

House of Hair Weekend Program

Time Warp Weekend Program

Block Party Weekends

Hometown Hero Hotline

What’s on Tap

Weather

Traffic

Coverage Map