Overview

Call letters: WTMT-FM Asheville, NC
Branding: 105.9 The Mountain
Format: Rock
Website: 1059themountain.com

What is The Mountain?

America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through mid-night ready to tell your story to our loyal audience.

The Mountain target listener

105.9 The Mountain is aimed at reaching decision makers, influencers, and male consumers that are 25-54 years old.

Listener profile

105.9 The Mountain dominates Baby Boomers and Generation X. Our listeners are typically men with a large majority being college educated and earning more than $75,000 annually.

Core Artists

AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith