Overview
Call letters: WTMT-FM, Asheville, NC
Branding: 105.9 The Mountain
Format: Rock
Website: 1059themountain.com
What is The Mountain?
America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through mid-night ready to tell your story to our loyal audience.
Primary Target Listener
105.9 The Mountain is aimed at reaching decision makers, influencers, and male consumers that are 25-54 years old and dominates Baby Boomers and Generation X. Our listeners are typically men with a large majority being college educated and earning more than $75,000 annually.
Core Artists
AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith
Schedule
Blades and Crystal | Monday – Friday, 6am – 10am | Best Of Saturday, 7am – 10am |
Neal | Monday – Friday, 10am – 2pm | Saturday, 10am – 2pm |
Aaron Lafalce | Monday – Friday, 2pm – 6pm |
Miles | Saturday, 2pm – 7pm | Sunday, 3pm – 7pm |
Brian Blades | Sunday, 10am – 3pm |
Features
105 Minutes of Non-Stop Rock
1st Caller
The College of Rock Knowledge
The Mountain 5 at 5
House of Hair Weekend Program
Time Warp Weekend Program
I’d Tap That (craft brewery tasting feature)