Call letters: WTMT-FM Asheville, NC
Branding: 105.9 The Mountain
What is The Mountain?
America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through mid-night ready to tell your story to our loyal audience.
The Mountain target listener
105.9 The Mountain is aimed at reaching decision makers, influencers, and male consumers that are 25-54 years old.
105.9 The Mountain dominates Baby Boomers and Generation X. Our listeners are typically men with a large majority being college educated and earning more than $75,000 annually.
AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith