Call letters: WTMT-FM, Asheville, NC
Branding: 105.9 The Mountain
What is The Mountain?
America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through mid-night ready to tell your story to The Mountain’s loyal audience.
Primary Target Listener
105.9 The Mountain is aimed at reaching decision makers, influencers, and male consumers 25-54 years old. Baby Boomers and Generation X make up much of the target listeners. Listeners are typically men, with a large majority being college educated and earning more than $75,000 annually.
AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith
|Rick and Crystal||Monday – Friday, 6am – 10am | Best Of Saturday, 7am – 10am|
|Neal||Monday – Friday, 10am – 2pm | Saturday, 10am – 2pm|
|Aaron LaFalce||Monday – Friday, 2pm – 6pm|
|JB||Saturday, 2pm – 7pm | Sunday, 3pm – 7pm|
|Rick||Sunday, 10am – 3pm|
105 Minutes of Non-Stop Rock
Mountain Morning Mind Bender
Mountain Morning Buzz
The College of Rock Knowledge
The Mountain 5 @ 5
House of Hair Weekend Program
Time Warp Weekend Program
Block Party Weekends
Hometown Hero Hotline
What’s on Tap