Promotional Events

Dog Day Afternoon

For one day only, Salvage Station allows dogs to enjoy their beautiful location on the riverside, all in the name of supporting local animal rescue. This fur-friendly event features an adopt-a-thon, music, doggie contests, a weiner dog race, a pet parade, fastest dog in Asheville competition, food trucks, craft beer, and much more! Canines In The Clouds shows off how their amazing rescue dogs can perform high-flying feats. There are always lots of takeaways and treats from our doggie village. Plus, Western North Carolina’s most famous rescue dog, Miss Butterworth, makes a triumphant return with her forever parents.  A portion of ticket proceeds benefits local animal shelters and non-profits such as Asheville Humane Society, Brother Wolf Animal Rescue, Boxer Butts and Other Mutts, Mountain Pet Rescue, and Charlie’s Angels.

Christmas Is For Kids

Mix 96.5 celebrates Christmas by making magic happen for children in shelters and foster care. Listeners sign up to sponsor a child, committing to donate toys and money to fulfill that child’s wish list. The Christmas Is For Kids Extravaganza party brings bouncy houses, big slides, ice cream, Build a Bears, pizza, crafts, and of course — the gifts! These children unwrap gifts big and small, from bicycles to Barbie dolls, because of our listeners’ and sponsors’ generosity. In 2018, over 550 children spending the holidays in shelters and foster care had their wishes granted Christmas morning. We’re grateful for all of our elves at Caring for Children, Helpmate, the Bair Foundation, SafeLight and others, who helped get the toys from Santa’s workshop to our special families.

Race To The Taps

Our Race To The Taps series has been voted #1 running series several years in a row. Race to the Taps is composed of 4 races that start and end at premier area breweries. Each race highlights the natural elements surrounding the brewery’s neighborhood with unique routes appropriate for both the seasoned runner & the casual runner/walker. Awards are given out in all age groups during the post-race party at the vendor village. Each event draws over 350 runners to local breweries and cideries throughout the year. Past hosts include New Belgium, Sierra Nevada, Catawba and more!

Dream Machine

Each year, the truck guys at Wheel City Motors and Wheel City Tire & Alignment customize a truck from the wheels to the LINE-X covered bed. Your customers can come out to any of the 30+ “Dream Machine Pit Stops” all around the mountains to check out this sweet ride and register for a chance to win. Over 150 qualifiers are chosen not only on-site, but also on-air and on-line. The Grand Finale event is a high-energy, exciting qualifiers’ event at Bold Rock Hard Cider, where one lucky person wins the tricked-out truck!


98.1 the River keeps you connected with all the incredible music coming out of Western North Carolina with this free music event. Every Sunday over the summer, our Homegrown Concert Series features some of Asheville’s finest local musicians performing live.

Downtown After 5

Asheville Downtown Association and Prestige Subaru invite the entire community to hang out, listen to local music performed live, and enjoy drinks and eats at Downtown After 5. Asheville’s largest block party takes place each year on North Lexington Avenue, where 98.1 The River’s Insiders Lounge provides listeners with free food from The Aux Bar, free drinks, plus optimal viewing/hearing placement near the stage. During 98.1 the River weekday afternoons, Heather Anders gives listeners the chance to win passes to Downtown After 5 plus entry to the Insider’s Lounge.

Home Makeover

The “Love Your Home Makeover” contest with Mix 96.5, also known as the “Rock Your Home Makeover” contest through 105.9 The Mountain, gives listeners the chance to win $10,000 to completely transform their home!  When listeners hear the specified contest keyword announced on air, they must enter it to win on the or contest pages. The randomly selected Grand Prize winner chooses which of the contest sponsors to spend the $10,000 with. Past sponsors include Certa Pro Painters, Redwolf Contracting, Wrights Carpet & Flooring and MB Haynes, among many others. Through this marriage of radio and digital, we raise over 1000 leads for our sponsors and award one of our listeners a $10,000 Home Makeover!