Promotional Events

2021 Dream Machine Grand Finale – 105.9 The Mountain



What a grand time was had at Bold Rock Hard Cider in Mills River celebrating our 2021 Dream Machine Giveaway. This year The Mountain gave away an all tricked out Jeep Wrangler, courtesy of our great sponsors – Diamondback 4X4, Marion Auto, Freeman Car Stereo, & Mountain Dew.

Our promotion ran a total of 13 weeks starting on April 26 and culminated on July 24 with over 200 finalists and their families in attendance. Listeners had a chance to qualify as a finalist at Dream Machine Pit Stops held all around the mountains, as well as on air and online. The Grand Finale event was a high-energy, exciting qualifiers’ event where one lucky person won the tricked out Jeep Wrangler.

Congratulations to Marilyn Flynn of Candler – our 2021 Dream Machine Grand Prize Winner!


Best of Asheville – Asheville Media Group



Asheville Media Group was thrilled to launch its inaugural Best of Asheville.

This marks the first year to explore and discover individuals and businesses that are the best at what they do in 218 categories. To accomplish this, we asked folks from throughout our part of the Blue Ridge Mountains to nominate who they wanted our audience to consider. Between March 8 and March 19 of 2021, we received over 3,670 nominations from 2,190 business owners and their fans. Voting was open from April 4 through 23.

We are thrilled to have presented 436 Gold and Silver awards to 374 individuals and businesses. Some businesses even received multiple awards. We could not be prouder to salute and pay tribute to the great businesses that were voted the best in their individual categories.

Thank you to all the folks who took the time to vote. We encourage you to explore and engage with all the winners!


Race To The Taps 5K Series

In 2021, the Race to the Taps 5K Series, sponsored by Ingles, consists of three races that start and end at premier area breweries. Each race highlights the natural elements surrounding the breweries’ neighborhoods with unique routes appropriate for both the seasoned runner & the casual runner/walker. Live music, food trucks, and awards are all part of the before and after festivities. There is even a King and Queen chosen for each of the three races!

Our 2021 Fall races will be held at Green Man Brewery in the South Slope of Asheville, New Belgium Brewing in the River Arts District, and at Oskar Blues Brewery in Mills River. Each event potentially draws over 350 runners to these local breweries.


‘Love Your Home’ & ‘Rock n’ Remodel’ Home Makeovers


The Love Your Home Makeover promotion with Mix 96.5, known as the Rock n’ Remodel Home Makeover promotion on 105.9 The Mountain, gave listeners the chance to win over $8,000 to transform their home!

When listeners heard the specified contest keywords announced on air, they simply entered those keywords on the respective station website pages. In the end, one randomly selected Grand Prize winner was able to choose how to spend their money at any of our great sponsors –  General Equipment Rental, Husqvarna, CertaPro Painters, Leicester Flooring, Lobo Builders, & RedWolf Contracting Services.


Teacher of the Month/Teacher of the Year – Mix 96.5


Each school year, Mix 96.5 teams up with MB Haynes to recognize our 828-area Teachers of the Month and Year.

Each month we select a local teacher, from listener nominations, who makes a difference in the classroom and in our community. That teacher also becomes a finalist for Mix 96.5’s Teacher of the Year award.

The Teacher of the Year, as well as the monthly winners, receive incredible gifts from our wonderful local-area sponsors including our presenting sponsor, MB Haynes.