The Adventure Center of Asheville is a hidden oasis of family fun just five minutes from downtown. The stations of Asheville Radio Group and our local entertainment site, the828.com, have helped elevate its profile, by sharing adventures on-air and on-line.
Our integrated marketing plan included testimonials from Mix 96.5 afternoon co-host Ken Ulmer – and his 7- and 10-year-old kids – on-air giveaways, and an on-line feature video we produced for our entertainment portal, the828.com. The video is being shared on our social media brands, allowing the Adventure Center experience to be shared organically.
The digital content featuring Ken and his kids also reinforces the radio campaign on Mix 96.5. The Adventure Center of Asheville is participating in the Mix “Best Summer Ever” series of giveaways, which increases frequency and promotes the piece on the828.com.
How can an integrated on-air and digital campaign fully tell the story of your business? Let’s talk! Email Chris Hoffman or call 828-259-9695