828.259.9695 | 1190 Patton Ave • Asheville, NC 28806

Our Brands

Our Mission

The stations of Asheville Radio Group are dedicated to creating great entertainment experiences and advertising opportunities across a variety of integrated platforms.

We inform, entertain and address public concerns on-air, on-line and on-site.

We provide access to highly qualified Western North Carolina consumers through creative commercials, unique events and effective advertising schedules that ensure measurable results.

We make this commitment as Western North Carolina’s premiere advertising and entertainment resource.

Asheville Radio Group consists of seven broadcast radio stations: Mix 96.5105.9 The Mountain, 98-1 the RIVER, WISE Sports RadioRewind 100.3, 105.5 The Outlaw, and Pure Oldies 97.3.

Asheville Radio Group’s DIGITAL division offers digital advertising services such as: Display Advertising, Re-Targeting Campaigns, Behavioral Targeting, Search Engine Optimization, and many others.


Hot Adult Contemporary

MIX 96.5 is Asheville’s Hit Music Station. The latest music information, entertainment news and pop culture combined with today’s top artists make MIX 96.5 the right choice to reach active female consumers. MIX 96.5 features local hosts all day, starting with “The Morning Mix”, and a loyal listening audience that interacts with them daily!



Classic Rock

America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through mid-night ready to tell your story to our loyal audience.



Adult Album Alternative (AAA)

Designed the true music aficionado, 98.1 he River delivers quality music, both old and new. The presentation is “NPR-like” with no goofy contests or obnoxious sound effects. The River features artists such as Mumford & Sons, Elvis Costello, Indigo Girls, R.E.M., U2, Norah Jones and Jack Johnson as well as less familiar performers.



Sports Marketing creates special relationships not commonly found with other forms of marketing. Experienced advertisers understand the association between sport and fan, and the competitive power it offers to sports sponsors. WISE Sports Radio was created to provide advertisers the opportunity to consistently brand and position their products and services with tens of thousands of local sports fans. “Active Participation.” Sports Fans pay close attention to what’s being presented by the long-standing LOCAL show The Wise Guys from 3p to 6p.



Classic Hits

REWIND 100.3 plays Asheville’s all-time favorites – Classic Hits from the 60’s, 70’ and 80’s from groups including the Beatles, Elton John, CCR, Stevie Wonder, Billy Joel, and Chicago. We specifically design the station’s sound to reach the market’s ever increasing boomer population.



Outlaw Country

“Honky Tonk, Rock-a-billy, Classic Country, Southern Rockin’ SOUL…105.5 The OUTLAW!” This best describes Asheville’s newest radio station brand. 105.5 The OUTLAW features “Legends and Young Guns”. Legendary artists including Waylon Jennings, Willie Nelson, George Strait and Hank Williams. Young Guns such as Toby Keith, Kenny Chesney, Tim McGraw and Zack Brown, plus a pinch of Southern Rock; Marshall Tucker, Allman Brothers Band and of course Skynyrd!



The bands that invaded from Britain, the musicians of Motown, and the guy who lived in Graceland are back in Asheville, on Asheville’s Pure Oldies 97.3. The station’s playlist is made entirely of songs from 50s and 60s, including the Beatles, Elvis, Beach Boys, Supremes, Little Richard, and Herman’s Hermits. The 50s and 60s hits are popular among baby boomers, and Pure Oldies 97.3 offers the chance to connect with that audience. The station also has mass appeal, with songs known across the generations. Pure Oldies 97.3 is like having the founders of the Rock Hall of Fame all in one spot. Connect the good vibes and happy memories of the music with your business.


the 828
We are proud be the #1 on-line resource for LOCAL information about food, music, beer, outdoor activities and more. THE 828.com provides users with fresh and fun content from local writers right here in the 828. In today’s competitive environment you need to integrate your marketing to include new and traditional media. The 828.com uses the power of six live and local over the air radio brands, exclusive live on-site events, and unmatched digital marketing tools to drive engagement. Our company is committed to driving customers, building awareness and bringing excitement to your business.