828.259.9695 | 1190 Patton Ave • Asheville, NC 28806

Our Brands

Our Mission

The stations of Asheville Radio Group are dedicated to creating great entertainment experiences and advertising opportunities across a variety of integrated platforms.

We inform, entertain and address public concerns on-air, on-line and on-site.

We provide access to highly qualified Western North Carolina consumers through creative commercials, unique events and effective advertising schedules that ensure measurable results.

We make this commitment as Western North Carolina’s premiere advertising and entertainment resource.

Asheville Radio Group consists of six broadcast radio stations: Mix 96.5105.9 The Mountain, 98-1 the RIVERESPN RadioRewind 100.3 and 105.5 The Outlaw.

Asheville Radio Group’s DIGITAL division offers digital advertising services such as: Display Advertising, Re-Targeting Campaigns, Behavioral Targeting, Search Engine Optimization, and many others.

 
mix

Adult Contemporary (AC)

MIX 96.5 is Asheville’s Hit Music. The latest music information, entertainment news and pop culture combined with the hit music, make MIX 96.5 the right choice to reach active female consumers. MIX 96.5 features the area’s longest running LOCAL morning show “Tammy and Dex.” They have a loyal listening audience who interact with them during their show daily!

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Classic Rock

America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through mid-night ready to tell your story to our loyal audience.

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Adult Album Alternative (AAA)

Designed the true music aficionado, 98.1 he River delivers quality music, both old and new. The presentation is “NPR-like” with no goofy contests or obnoxious sound effects. The River features artists such as Mumford & Sons, Elvis Costello, Indigo Girls, R.E.M., U2, Norah Jones and Jack Johnson as well as less familiar performers.

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Sports-Talk

Sports Marketing creates special relationships not commonly found with other forms of marketing. Experienced advertisers understand the association between sport and fan, and the competitive power it offers to sports sponsors. The ESPN brand is synonymous with sports, and ESPN Asheville was created to provide advertisers the opportunity to consistently brand and position their products and services with tens of thousands of local sports fans. “Active Participation.” Sports Fans pay close attention to what’s being presented by the long-standing LOCAL show The Wise Guys from 3p to 6p.

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Classic Hits

REWIND 100.3 plays Classic Hits from the 70’ and 80’s…‘Fun, upbeat music’ specifically designed to reach the ever increasing boomer population in the market.

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Outlaw Country

“Honky Tonk, Rock-a-billy, Classic Country, Southern Rockin’ SOUL…105.5 The OUTLAW!” This best describes Asheville’s newest radio station brand. 105.5 The OUTLAW features “Legends and Young Guns”. Legendary artists including Waylon Jennings, Willie Nelson, George Strait and Hank Williams. Young Guns such as Toby Keith, Kenny Chesney, Tim McGraw and Zack Brown, plus a pinch of Southern Rock; Marshall Tucker, Allman Brothers Band and of course Skynyrd!

the 828
We are proud be the #1 on-line resource for LOCAL information about food, music, beer, outdoor activities and more. THE 828.com provides users with fresh and fun content from local writers right here in the 828. In today’s competitive environment you need to integrate your marketing to include new and traditional media. The 828.com uses the power of six live and local over the air radio brands, exclusive live on-site events, and unmatched digital marketing tools to drive engagement. Our company is committed to driving customers, building awareness and bringing excitement to your business.