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Posts in Advertising Category

TOP OF MIND AWARENESS

Every local business owner knows she needs to achieve Top of Mind Awareness among consumers in Western North Carolina, but many are confused about the most effective and cost-efficient way to do so. Top of Mind Awareness is best described…

Can Your Business Survive Without a Traditional Website?

This post originally appeared on the American Express OPEN Forum, where Mashableregularly contributes articles about leveraging social media and technology in small business. When Jon Goldman would get on the phone with potential customers, often the first thing they’d ask is, “So what is it…

How to Make the Most of Mobile Local Search

Brands have a lot to gain by embracing geolocation based mobile strategies — and you don’t have to be a big box retailer to benefit from doing so. Companies are still trying to figure out how to best approach mobile…