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Can Your Business Survive Without a Traditional Website?

This post originally appeared on the American Express OPEN Forum, where Mashableregularly contributes articles about leveraging social media and technology in small business.

When Jon Goldman would get on the phone with potential customers, often the first thing they’d ask is, “So what is it you do?” even after they had visited his website. He discovered a solution with a new web tool called Pitch Site, which allows him to sum up his business in a “much more visually attractive and concise way.” Goldman has generated 3,900 leads since putting his business on Pitch Site. The formulaic single page website answers 99% of the questions people will have about how his business works — fundraising for sports teams — so during the phone call he can focus on benefits rather than explaining the “how.”…Read More (Source: Mashable.com)