Brands have a lot to gain by embracing geolocation based mobile strategies — and you don’t have to be a big box retailer to benefit from doing so. Companies are still trying to figure out how to best approach mobile…
On the outskirts of Nike‘s yawning campus in Beaverton, Oregon, a nondescript garage sits behind a line of tall trees, hiding between a day-care center and a security firm. A door to the garage, marked only with the letter “A,” is…
Facebook will now be able to target some ads based on your offline shopping habits thanks to some partnerships it announced on Wednesday. The social networking giant has inked a deal with data mining firms Datalogix, Acxiom and Epsilon that will…
